If you care about getting traffic from Bing — which still handles billions of searches every month — you need a way to track your keyword rankings. That’s where a Bing rank checker comes in.
While most marketers focus solely on Google, ignoring Bing means missing out on a slice of the search pie that’s especially valuable for certain industries and demographics.
In this article, you’ll learn:
A Bing rank checker is a tool that allows you to see where your web pages appear in Bing’s search results for specific keywords. It functions similarly to a Google rank tracker, but it focuses specifically on Microsoft’s search engine — which powers not just Bing.com, but also Yahoo Search, DuckDuckGo (partially), and voice platforms like Cortana and Alexa.
Here’s how a Bing rank checker typically works:
yourstore.com.This is incredibly useful for SEO professionals, marketers, and site owners who want to monitor performance and identify opportunities to improve.
But many modern Bing rank checkers go well beyond just showing a single rank:
Most tools log your rankings over time, so you can see whether you’re climbing, holding steady, or dropping — essential for measuring the impact of SEO changes or content updates.
You can pull historical graphs to see how your Bing rankings have evolved over weeks or months, helping you spot long-term trends or seasonality.
If you track dozens or hundreds of keywords, good rank trackers let you organize them by pages, product categories, campaigns, or topics.
You can export your ranking data to CSV or PDF formats — handy for agency reporting or presenting to your internal team.
Some tools allow you to specify country or region (especially helpful if you target U.S., UK, Canada, etc.) to see localized Bing rankings.
Whether you’re doing local SEO, affiliate marketing, or content-driven growth, a Bing rank checker provides the clarity you need to make better decisions — especially in a search engine where the competition is lighter and the rewards can still be substantial.
While Google may dominate global search, Bing still controls 6–10% of the U.S. search engine market, and that share translates to millions of monthly searches — often from high-value users.
Here’s why Bing deserves your attention:
If you're doing SEO for:
...then Bing often delivers lower competition and higher ROI than Google.
Plus, because fewer marketers actively focus on Bing SEO, you have a real shot at dominating your space — especially if you’re monitoring your position with a Bing rank checker or Bing rank tracker.
By pairing strategic content with tools like Bing SERP checker or Bing keyword ranking tracking, you can identify opportunities early and move up the rankings faster than on Google.
There are multiple ways to check Bing rankings. Here are the most effective options:
There are standalone tools and browser-based services where you can check your Bing rankings in seconds.
Some popular options:
Simply enter your domain and target keyword(s), and you'll get your Bing rankings.
Bing's own free tool (https://www.bing.com/webmasters) shows:
Go to Search Performance → Queries, and you’ll see a list of Bing keywords that are driving traffic to your site.
It’s not a full rank checker, but it’s a great starting point if you don’t want to pay for anything.
If you're serious about tracking your performance on Bing, choosing the right Bing rank checker tool can make all the difference. Unlike casual one-off checks, a reliable rank tracking platform gives you consistent, accurate insights across all your keywords, URLs, and target regions — helping you make data-driven SEO decisions that move the needle.
But not all tools are created equal. While many rank trackers are optimized for Google, Bing tracking is often treated as an afterthought or skipped entirely. That’s why it’s important to know exactly what features to look for when evaluating a Bing SERP tracker.
Here’s a breakdown of the most important features to consider and why they matter.
This might sound obvious, but you’d be surprised how many SEO tools only track Google rankings. Before committing to a rank tracking tool, confirm that it offers true Bing keyword ranking data — not estimates, not projections — but real, up-to-date SERP positions from Bing.
Some tools advertise “multi-engine” support, but only include Google and Yahoo. If Bing is part of your traffic strategy, ensure your tool can:
If your rank tracker doesn't include Bing, it's not going to help you optimize for the parts of the web your competitors are ignoring.
Pro Tip: Tools like IndexPilot are built with Bing-specific visibility in mind and update regularly based on Bing’s indexing behavior.
Search rankings aren’t static — they change constantly. A reliable Bing rank checker should track your positions daily, if not in real time.
Why this matters:
Some tools only update weekly or when you manually refresh. This delay can cost you valuable time, especially if you’re in a competitive vertical where agility matters.
Daily tracking allows you to confidently answer questions like:
If you want to stay ahead of your competitors, real-time awareness is key.
As your keyword list grows, organization becomes essential. The best Bing rank checkers allow you to group related keywords into folders, tags, or campaigns so you can analyze them in context.
For example:
Why it matters:
Whether you're tracking 50 or 5,000 keywords, structure is your friend. Look for a tool that supports folders, labels, or filters — and gives you control over how to segment your Bing data.
Want to know how you’re doing on Bing? Don’t just look at yourself — look at the competition.
Good Bing rank tracking tools let you track competitor domains for the same keywords you're monitoring. This gives you vital context:
Competitor comparison helps you understand the “why” behind your ranking changes and exposes gaps in your own content strategy. You may discover a competitor that’s aggressively targeting Bing with content that doesn’t even rank well on Google — and that’s your opportunity to beat them.
Bonus Tip: Tools like IndexPilot can show you Bing competitors you weren’t even aware of, based on actual SERP data.
Search results can vary depending on where the user is searching from — especially true for Bing, which has a strong U.S.-centric audience.
If you're targeting multiple regions (e.g. the U.S., UK, Canada), your Bing rankings might be different in each location. A great Bing SERP checker should allow you to:
This is essential for:
Some tools even simulate results from specific ZIP codes or cities — which is invaluable when rankings vary widely based on local relevance.
Whether you’re managing SEO in-house or for clients, reporting is crucial. You’ll need to show:
Look for a tool that makes it easy to export your Bing keyword ranking data to:
The easier it is to generate reports, the more likely you’ll stay accountable and make use of the data regularly. Tools that offer automated scheduled exports or white-labeled reporting are especially helpful for agencies.
Bonus points if your rank tracker supports Google and Bing side by side.
Why is this helpful?
This dual view helps you understand where to double down and where you’re leaving traffic on the table. It also supports better content planning — you can tailor pages to rank for both engines by blending strategies that work on each.
If your Bing rankings are weak, here are some actionable strategies:
You can do this via Bing Webmaster Tools. This helps Bing discover your pages faster.
Bing pays close attention to structured data. Implement FAQ, Product, and Review schema where appropriate.
Bing is one of the founding backers of IndexNow — an instant indexing API that notifies Bing when your content updates. It’s faster than waiting for crawlers.
Some unique Bing preferences include:
Some keywords trigger carousels, FAQs, or image blocks. Optimize for these by structuring your content accordingly.
While most SEO conversations focus on Google, there’s a real opportunity in optimizing for Bing — and it starts with tracking your rankings. A Bing rank checker helps you see how you’re performing and where to improve.
Whether you’re optimizing for a B2B SaaS company, publishing blog content, or managing client sites, checking Bing rankings is a simple step that can give you a strategic edge.
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